I have an illness

Over the last couple of years, I've developed a huge obsession with Hello Kitty, and I don't know why. I know its cute and everything, but there's no further reasoning behind it, and I find this mildly sickening. I mean, I'm devoting all this time, money and other things (not really) to this... character (?), there should be more than just cuteness to make me go glaze-eyed everytime I spot an HK-something. Then again, the same thing could be said for cute men. Maybe there's an underlying meaning to it all and I'm just not quite grasping it. Wait, did I just compare HK and men? Lord, I've descended down to some incomprehensible level of humanity and I don't understand it. I needs saving.